CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on YouTube Down for Maintenance by Killer
- Comment on The Absolute Most Awesome Google Maps Mashup Ever by Google Maps Gets A New Layer ? The NYC Subway | CenterNetworks
- Comment on Google Maps Launches NYC Subway/Public Transit Directions by Google Maps Get Layered With the NYC Subway | CenterNetworks
- Comment on T-Mobile USA Outage ? Service Down by khrtt
Microsoft Betas Into Web Analytics with Gatineau
by Allen Stern on September 14th, 2007
Web Analytics Demystified has the first screenshots from a Microsoft presentation today discussing their upcoming (possibly next week) beta launch of Microsoft’s counter to Google Analytics. Named Gatineau, Robin from Blognation notes that it will feature:
- Out-of-the-box demographic segmentation
- Integrated view of marketing campaign effectiveness
- Integration of conversion value data
- Innovative visualisation of behavioural data
Check out Microsoft Digital Advertising Solutions Director Ian Thomas’ slides on Blognation. I don’t see any innovation in the slides. Naturally Microsoft needs a robust analytics product within the AdCenter suite but this is a great chance to shine over GA. Once I get a beta account I will provide a full report. I live and breathe analytics so you will get the real scoop.
This is similar to the new Propeller. Both best be innovatin’ or step off!
