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Mobow – Mobile Contextual Address Book
Allen Stern - January 22nd, 2009
Last night at the Entrepreneurs Roundtable, Deepak Das presented his startup called Mobow. I’ve embedded a video of the demo presentation below. Basically Mobow is a contextual address book that works from any mobile smartphone. The service has applications for the consumer and the enterprise.
There is "presence awareness" as part of the application. What this means is that your mobile knows where to call a person based on their desires. When a contact moves from location to location, your phone is always updated. Your phone will ring the person on the right number at all times. There’s a mobile client along with a desktop/portal application.
Sounds great – but not even a powerpoint slide screenshot? How real is this?
Hi Jon,
Are you talking about a slide screenshot at this site write-up or on our website. As far as this presentation, it was a verbal pitch – No slides or ppt were allowed.
We do have a WM client ready for beta. Like I explain in the pitch BB is in development.
We are working on putting together a “how it works” section on our website.
regards,
Deepak
The interesting thing for me is that I think the feature that is most likely to be most popular is one that Deepak kind of glossed over – the updating feature that will keep my address book up to date with changes that my friends make to their addresses.
I have always thought that people’s concerns about privacy will prevent presence from ever reaching its full potential. I think that people might be unwilling to have a blanket rule allowing callers to know where they are at all times – even selected friends. Or maybe I am just a bit shady. One idea might be to simply route my calls to the most convenient phone for me but without disclosing my location to the caller unless I allow it on a call-by-call basis. At least give people the option to use theirs this way.
I look forward to an Android version.
@IdeaTagger I was hoping to see it … love the idea of a social phonebook