Mochila Continues Distribution Expansion - Partners with Gigya

NY-based Mochila is announcing a new partnership with Gigya, the emerging widget distribution and tracking network.  Mochila will deploy Gigya’s Wildfire technology to its extensive network of buyers and sellers including content publishers of all sizes, from long-tail blogs to large media companies.

Mochila is a content mediaplace and they continue to expand their distribution network signing deals with Belo and Citizen Image over the past month. For Mochila to be successful, distribution is key and Gigya is an excellent choice as their widget partnerships run from Cnet to RockYou to Metacafe. 

“Mochila is a breakthrough syndication model for the publishing world and we’re thrilled to be able to tap into Gigya’s technology to help drive a new dynamic for the exchange of all types of content,” said Benjamin Chen, chairman and CTO of Mochila. “By partnering with Gigya, we can build upon the ways in which we help our publisher members syndicate quality content that otherwise becomes trapped and siloed. We're equally excited that Gigya can also supply us with the opportunity to incrementally monetize this additional distribution.”

Check out my interview with the Mochila executive team and the press release on Silicon Alley Insider.