MTV Expands Online Video Distribution

MTV Networks is announcing a new batch of online video distribution partners for its shows today. The full lineup of partners (bold are new today): Dailymotion, GoFish, imeem, MeeVee and Veoh, AOL, Bebo, Comcast's Fancast, Joost and MSN.

"We believe in a targeted approach to online video syndication, which means working with select partners who value our content and have the ability to build deep and interactive experiences around it," said Greg Clayman, Executive Vice President, Digital Distribution and Business Development, MTVN.

All of MTVN's partner sites will carry individual channels for each participating MTVN brand, streaming ad-supported video clips free to the consumer. Like MTVN's own branded websites, the partner sites will enable global audiences to embed MTVN clips on their own blogs, social networking pages or websites. The key is in the embedding - this is the power of distribution for their advertising which can help the video clips go viral.

Today's announcement comes a month after the announcement of the Digital Fusion advertising group within MTV Networks.

MTV Networks is a unit of Viacom (NYSE: VIA).