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MTV Partners With Clearspring for Widget Distribution
by Allen Stern on November 6th, 2008
MTV and Clearspring have announced a new distribution partnership today that will allow MTV to have their widgets shared via the Clearspring network. Today’s snnouncement comes a week after Clearspring refreshed their launchpad widget service. Financial terms of the deal were not disclosed.
MTV will provide show- and media-related content in widget form and fans of the content can grab a widget and place it on their blog or social network page. MTV will also look to monetize the widgets as well.
By creating the set of widgets, MTV hopes to get tons of free advertising by getting users to distribute their ads for them.
