MySpace Application Gallery Launches to Public

The MySpace Application Gallery which semi-launched a month ago has moved into a full public launch today. MySpace will be promoting the gallery heavily going forward which makes sense — if they want developers to build applications on their platform, they need to be the vehicle that brings users to the applications. Don’t make the developers do the marketing for the apps, let MySpace handle that piece.

MySpace notes the ways they will promote the gallery:

• The MySpace.com home page will feature an Application Gallery icon at the top of the page, so users can easily be directed to the Gallery
• Users will have one-click access to the Application Gallery from their home page through their individual “Control Panels”
• The Application Gallery splash page will be launched with featured apps in effort to further promote applications and support developers

The gallery will also be accessible in multiple languages based on the user’s preferences. With the current health status of Facebook applications, MySpace needs to capitalize on this and do whatever they can to sign on developers to their platform. It’s the perfect time for a potential switch operation.