MySpace Launches Self-Service Musician Ad Network

Nick O’Neill is reporting that MySpace has launched a new advertising option within the social network. The advertising option is tied into MySpace Music and is focused on musicians.

Nick notes, "The service also provides targeting by gender, age, location, and specific interest categories. The current categories are Auto, Books, Fashion, Health & Fitness, Miscellaneous, Movies, Music, Sports, Television, and Video Games. Rather than typing specific keywords, advertisers are forced to select from a pre-defined set of “Genres” within each category."

It looks like MySpace offers a basic ad creation tool to make it easy for non-designers to create an ad. There’s also a live filter which displays the potential impression counts based on the above targeting selections.

After the high rates MySpace charges for their developer gallery, my guess is that the only musicians who will be able to afford this will be those shilling for fast food burgers.

If MySpace allowed external publishers to participate it could be a win-win-win for musicians, MySpace and Web publishers.