Mzinga Gets Sexier With Playboy

Boston-based Mzinga has announced a new partnership with Playboy today. The partnership means that Mzinga will power many of the social media components for Playboy. Terms of the partnership were not disclosed.

Mzinga notes, “Various Mzinga social media applications — including discussions, article comments, ratings, reviews and social profiles — have been embedded throughout the Playboy.com site, enabling users to connect and interact with Playboy writers and each other on news and topics of interest, and post and read reviews of the best new movies, music, video games, places to travel and more.”

I felt it necessary to do some browsing on Playboy to verify that the social media applications were in fact embedded and from what I can tell by going under the covers (hey!) it does look like Mzinga is embedded. It looks like some of widgets actually note Prospero, which Mzinga acquired last year when they raised $32.5 million.

Interestingly, PlayboyU is still hosted by Ning – I wonder if there are plans to move that to Mzinga in the future.