NBC gets social wit’ it: MyNBC

NBC has announced today that beginning this summer they will begin to roll out social networking features on NBC.com. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

From the press release, "We are the first network to marry gold-standard content with social networking," said Zigler.  "We've listened to our users through message boards and focus groups and are building them the playground they've asked for."

Beginning in September, NBC.com users will find social networking tools on the site.  These new features, which will roll-out over the next few months, will enable users to create modular, customizable profiles rich with user-generated content; participate in an online community where fans can interact with NBC personalities and each other; gain access to exclusive content and live interactive events; create blogs, photo galleries, and video galleries; join groups to discuss their favorite shows; grab widgets for all of their social networking profiles and blogs and keep track of all the games they play and the contests they've entered.  MyNBC gives users one convenient place to experience their favorite entertainment.

How will this work with the new NBC/Fox video startup? Why not create one site for users vs. a MyNBC and a MyNewCo, etc.?