NBC Gets Mobile Happy; Mega Push for WAP and Mobile for 2008

NBC has announced today their new lineup of WAP and mobile sites for 2008. NBC claims to have the highest total of mobility of any broadcast network with 40 WAP sites and 3 mobile video channels.

"Mobile is the new frontier of the new frontier of digital entertainment," said Zigler. "We are experimenting and learning as much as we can in this space given the proliferation of cell phones in the market and it is our desire to provide the same high quality entertainment experience our users have come to expect of us."

NBC will also be integrating a mobile widget on all show sites to allow content to be sent to a mobile device. In fourth quarter of 2007, NBC.com saw over 1.6 million page views on its WAP sites.

Will people want to watch American Gladiators on their phone? NBC is betting yes. I would suggest that mobile growth will come from time-savers, not time-wasters.