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Nielsen: Teens Watching 5+ Hours of Mobile Video a Month; 65+ Internet Usage Over 26 Hours
Nielsen is out with a new report which brings together TV, Internet and mobile usage together for U.S. households. They found that Americans are watching more than 127 hours a month of television programming. Could the higher gas prices and food prices be a factor in this increase?
Average Internet usage was up 9% to 26 hours a month. New metrics in the report include 2 hours of Internet video per month on average and 3 hours of mobile video for users who are subscribed to a mobile video plan.
The interesting chart is below - this is a breakdown of the above stats by age group. Teens who are subscribed to a mobile video plan are viewing over 5 hours of mobile video a month. For Internet users we see a bell curve with those in the 35-44 age bracket using the Internet the highest amount. But look at those 65+, they are using the Internet over 26 hours on average.
I've said many times that the 65+ market is one to consider as you think about creating a startup. I know it's cool and hip to make a Twitter or FriendFeed, but there are other groups to consider - and many of those groups have money to spend and aren't demanding free.
"and many of those groups have money to spend and aren't demanding free."
We're finding that real cash payment is very motivating to content creators too. Which in turn is making the fans even happier that they subscribed to the additional content and early previews.
So far it's a virtuous circle that is growing nicely.
Totally agree on the 50+ as a viable market, Allen. The Pepsi Generation (no, the *first* one!) includes people like Bill Gates, Steve Jobs, Steve Jurvetson, John Doerr... any number of names we read about daily. I love teens, don't get me wrong -- they can make markets -- but it makes sense to pay attention to the other end of the spectrum, even if it isn't as glam.
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