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Nielsen Releases Top 10 Lists for Internet – Google, Yahoo Lead Pack
Allen Stern - December 11th, 2007
Nielsen has released several top 10 lists for the U.S. today. I’ve grabbed the Internet related lists and they are below. Interesting that Google (GOOG) just barely beat out Yahoo (YHOO), Austin always seems to rank #1 for blogging and San Francisco doesn’t rank on any usage chart. My Name is Earl takes the top spot for buzz online about a TV show, American Idol only buzzed about half as much, hmm?
Here are the lists:
Top 10 Websites in the U.S.
Average Monthly
Rank Brand Unique Audience (000)
1 Google 110,002
2 Yahoo! 108,111
3 MSN/Windows Live 95,501
4 Microsoft 94,856
5 AOL Media Network 91,653
6 Fox Interactive Media 64,648
7 eBay 59,586
8 YouTube 49,815
9 Wikipedia 45,496
10 Apple 43,495
Source: Nielsen Online, NetView
Note: Data from January - October 2007
Top 10 TV Programs "Buzzed" About Online
Rank TV Programs Buzz Index
1 My Name is Earl 100
2 American Idol 55
3 Grey's Anatomy 43
4 The Simpsons 40
5 West Wing 37
6 The Oprah Winfrey Show 34
7 Lost 30
8 Sex And The City 22
9 House 21
10 Battlestar Galactica 20
Source: Nielsen Online, Buzzmetrics
Note: Data from January 7 - December 10, 2007
Top U.S. Markets for Adults who have Read/Contributed to a Blog
within the Past Month
% of adults who have used
the internet to read or
contribute to blogs within
Rank Market the past 30 days
1 Austin DMA 15
2 Portland DMA San Francisco/Oakland/San Jose 14
3 DMA 13
4 Seattle/Tacoma DMA 13
5 Honolulu DMA 12
6 San Diego DMA 12
7 Dallas/Fort Worth DMA 11
8 Columbus DMA 11
9 Nashville DMA 11
10 Colorado Springs/Pueblo DMA 11
National Average 8
Source: Scarborough Research, Scarborough USA+ Release 1 2007
(Current Release)
Top U.S. Markets for Adults who have Downloaded Music/
Listen to Audio Clips Online within the Past Month
% of adults who download
music/listen to audio
clips online within the
Rank Markets past month
1 Austin DMA 23
2 Salt Lake City DMA 21
3 San Diego DMA 21
4 San Francisco/Oakland/San Jose DMA 20
5 New York DMA 18
6 Atlanta DMA 18
7 Chicago DMA 18
8 Houston DMA 18
9 Washington, D.C. DMA 17
10 Los Angeles DMA 17
National Average 15
Source: Scarborough Research, Scarborough USA+ Release 1 2007
Top 10 Internet Brands Accessed via a Mobile Device
Average Monthly Unique
Rank Mobile Internet Brand Audience (000)
1 Yahoo! 16,563
2 Google 10,829
3 MSN 9,276
4 AOL 6,481
5 The Weather Channel 6,409
6 CNN 5,962
7 ESPN 4,902
8 MapQuest 3,685
9 FOX 2,613
10 CitySearch 2,370
Source: Nielsen Mobile, Mobile Internet Report
Note: Data from January - October 2007, U.S. Only.
Top 10 U.S. Markets for Text Messaging*
% of adults who use the text
messaging feature on their
Rank Markets cell phone
1 Houston DMA 38
2 Austin DMA 38
3 Washington, D.C. DMA 38
4 Miami/Ft. Lauderdale DMA 37
5 Atlanta DMA 37
6 Salt Lake City DMA 36
7 Seattle/Tacoma DMA 36
8 San Diego DMA 36
9 El Paso DMA 36
10 New York DMA 35
National Average 31
Source: Scarborough Research, Scarborough USA+ Release 1 2007
(Current 6 months only)
* Text messaging: Those consumers who used the text messaging feature
on their cell phone
Hmm, how on Earth they could know the audience of Google, Yahoo etc.? I don’t think anyone can calculate this with confidence.