Nokia Launches Mobile Advertising Alliance -- Can They Own Apple In Advertising Space?

In February Nokia launched their mobile ad network.  Today Nokia is announcing the Nokia Advertising Alliance which will attempt to make mobile advertising easier for brand advertisers. The alliance brings together the many phases of mobile advertising: planning, executing, and tracking.

Perhaps this is one way that Nokia can compete with Apple - mobile advertising. If they can win over brands and their advertising money, will they want to push Nokia devices so consumers and their customer base can view and interact with their advertising messaging? 

The Advertising Alliance is made up of two parts (from the release):

• The Nokia Media Network which gives reach to millions of mobile consumers through advertising on more than 100 blue-chip mobile publishers, operator partners and Nokia properties. 
• Nokia Interactive Solutions that creates end-to-end, high performance mobile campaigns for brands from banner ads, mobile internet sites and location finders to mobile coupons, click-to-call and other advanced mobile mechanics.

Four companies have been announced as launch members of the Alliance: i-movo, Mobile Acuity, Mobiqa, and uLocate. More will be named soon.

Nokia - go own mobile advertising - Apple certainly isn't thinking about it.