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Nokia Study on Mobile Interaction and Carrying Styles
Allen Stern - June 27th, 2008
Nokia’s Jan Chipchase has provided a Nokia study on mobile interaction and carrying styles. Ever wonder where a man carries his phone versus a woman? The most telling stat from the report is that 30% of pocket carriers and 50% of handbag carriers sometimes or always miss incoming calls. Here are some other interesting points from the report:
- 55% of men carry their phones in their trousers
- 56% of women carry their phones in their handbag
- 10% of men in Los Angeles carry their mobile on their belt (I am not a fan of the toolbelt look)
- 31% of men in Mumbai carry their mobile in their chest shirt pocket
- 20% of men in Tokyo carry their mobile in their bag
- 80% of women in Milan carry their mobile in their bag
- 8% of people in Los Angeles use protective cases for their phones
If you are interested, I always carry my Samsung Ace in my pants pocket – never in my bag because I don’t want it to get scratched as it shuffles around in the bag. It’s also easier to grab when that major acquisition email comes in. Where do you carry your mobile?
Here are the slides from Nokia and the full research is also available for download.
Do they have any idea how many items of women’s clothing have no pockets? If I have jeans on, my phone is in my pocket on vibrate since I hate hearing phones ring. It’s in my bag a lot though since most of my skirts and dresses have no pockets.
great point Cyndy
Instead of studying carrying styles – they’d better study how to make a nokia more easier to use and why there are more then 50% of the functions not working propper. I know what I am talking about – I developed software for Nokia devices over 5 years. Ever tried to setup a mail account on a nokia? Ever tried to setup a GPRS gateway? Ever tried to setup more than one email account in the Nokia email client – it is a nightmare. I was a Nokia fan and user for a really long time – Nokia was great but after a while – year by year – the phones software (s40 and s60) was like a blendet bunch of features – some worked for me – some not – and nobody ever could get me an answer about that. At the end I was so frustrated about new Nokia phones that I switched back to a very old model from 2001 with a b/w screen.
Today I use an iPhone and Nokia should really take care about there next products – the iPhone isn’t perfect but it shows the future of mobile communication – everything that is below the iPhone or is a rip off the iPhone will not survive – only on low cost. Apple put the top edge on a very high level but hey, everybody got his chance in that market and Nokia never made any “wow” features into its new phones for a long time – they never tried to make the software faster in a way that was ground breaking, they never tried to improve things in any way – and finaly – as a developers point of view – the SDK is ugly too.