Interview With Notches’ Tim Marman and Corey Henderson

Last week I sat down with NY-based Notches’ founders Tim Marman (CTO) and Corey Henderson (CEO). Notches is a networking platform for reviews. They are hoping that people will build review sites on top of their platform. There is currently a basic/bare API for users to build from. Reviews can be anything from book reviews to restaurant reviews to anything you can think of. The data is centralized so that one record will exist for a specific entity and everyone can tap into that content. Marman noted that they are in talks with 12+ companies to build on their API.

We spoke about the Notches business model and Henderson explained that they currently see three opportunities:

• lead generation
• microsites – they build sites in specific niches on their platform and monetize these sites while also showing them off as good examples of the platform
• analytics – selling the aggregate data

Currently Notches is a two-person shop with a variety of additional consultants. The company is funded with friends and family help currently and is currently seeking an angel round.

One of the topics I wanted to discuss with both Tim and Corey was around data portability. Clearly a system that takes data entered on one site and aggregates it together is a great place for a data portability discussion. Unfortunately John’s Pizza needed the table. I will schedule a follow-up with Notches to discuss their data portability policies and will report back.