NY Marketing Technology Firm Linkstorm Secures $4.2 Million Funding

NY-based marketing technology company Linkstorm has made three key announcements today: new round of funding, a new board advisor and new NYC headquarters.

The series C funding round, which was oversubscribed by former and new investors, will allow Linkstorm to expand its staff and begin an aggressive push into advertising and related market segments targeting large brands and leading advertising agencies. Over 60 new investors participated and more than 25 previous investors re-upped in the current round. Investors include Esther Dyson and Jim Rutt.

Jeff Ballowe, who retired from Ziff-Davis in 1998 having served as president of its interactive media division and also serving as publisher of PC Magazine has become an Advisor to Linkstorm's Board.

Lastly, the company is announcing their new NYC headquarters at 34 W. 22nd Street in the Flatiron section of Manhattan.

Linkstorm creates Portable Universal Profile's which are basically "people popups" where you can learn more about a person through their popup - think Snap previews for people. Interesting note - the company name is "Linkstorm" but the site is "Linkstorms.com" - I wonder how many users and potential customers they lose because of this domain name issue.