Ogilvy Partners With Technorati

Ogilvy North America announced today that they are partnering with Technorati to offer its clients new ways to tap into dynamic Live Web media including blogs, vlogs, videos, photos, and other citizen media as a growing part of its integrated approach to building brands.

"The voice of the customer is a vital and growing part of the marketing mix," noted Carla Hendra, co-CEO of Ogilvy North America. "By partnering with Technorati, we can offer our clients an innovative engagement point with the Live Web. Key to this is defining measurable ways to integrate blogs and other citizen media on behalf of brands, and understanding how to listen and respond to the voice of each and every audience segment."

Technorati's noted that their newly developed Conversational Marketing System enables companies to build advertising, destination web sites and communities of interest that incorporate and link to compelling blog posts around issues associated with their brands. Technorati's system simply and intuitively lets brands tune in to the most influential bloggers and communities of interest to the brand.

"The benefit of social media is that it allows brands to build a more authentic, participatory relationship with its audience than was possible in the mass media era," said Peter Hirshberg, Chairman and Chief Marketing Officer at Technorati. "Increasingly, the Live Web rewards brands that genuinely engage with all those they seek to serve. Our Conversational Marketing System enables this game-changing method of audience engagement because we have a unique relationship with citizen publishers and our index of Live Web media is, frankly, unparalleled."