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Omniture Signs 15 New Startup Partners to its Genesis Network
by Allen Stern on December 22nd, 2008
Online business optimization software provider (that’s their tagline!) Omniture announced last week a number of new partners for their Genesis program. Omniture Genesis brings together analytics and online marketing tools together under one customer dashboard. It’s interesting to see Omniture in the news while I rarely ever hear about WebTrends anymore.
The list of new partners is interesting because many of them are startups we’ve covered here on CN. The new partner list includes:
- Brightcove (our coverage)
- ClickTale (our coverage)
- Keibi (our coverage)
- ShareThis (our coverage)
- Visible Technologies (our coverage)
It’s a smart move for the startups - they gain a bit of visibility and a good deal of distribution. Omniture has a wide reaching customer base worldwide and could provide a spark for each of the startups.
Allen,
Thanks for the mention and reference to your earlier coverage about Visible Technologies. We are excited to be working with Omniture. See a link to ZDNet article I authored late last week about Business Intelligence and social media data.
http://blogs.zdnet.com/feeds/?p=362
All the best to you in ‘09.
Blake Cahill