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Do You Compensate Content Creators?
There’s been a good bit of discussion recently with regards to online advertising spend. Om Malik wonders if Silicon Valley should be worried about the current state of online advertising. Large companies like GM have announced overall ad budget reductions. Blodget calls a lot of what’s currently going on, "Internet wreckage".
So I am curious, how do you compensate the content creators for the content you consume each and every day? By content, I mean audio, video, photos, text, etc. Specifically with regard to tech startups and tech blogs/content sites. More and more people I speak with say they read most blogs in a feed reader and never interact with the sites themselves. As we move more and more to mobile, are users interacting with advertising on mobile? No.
On our last frontpage Digg, my tracking noted that 52% of the visitors were using some sort of ad blocking software. This past weekend Michael Markman asked, "Can anyone remember the last internet ad you clicked? How many can you remember clicking in the past five days?" The majority of the replies were "no". Why not?
Please view the video below for my thoughts on the current situation and potential crisis. I am very interested in your thoughts so please leave a comment.