Online Marketing Manager

ThomasNet (www.ThomasNet.com) is a leading destination for the industrial marketplace, offering comprehensive online services and resources to buyers and sellers. We have created a new position for an energetic web-savvy marketer to join our collaborative team to develop and execute programs to promote our website and online initiatives through diversified marketing channels. This is a great opportunity for an online marketing pro to grow his/her skills in a highly visible position. Specific responsibilities include:

* Identify and evaluate new tactics and channels to drive traffic and grow brand awareness of ThomasNet, including the blogosphere, social media sites and other targeted venues. Will manage online advertising campaigns (outside of paid search), find new marketing channels (networks, blogs) and regularly update ThomasNet’s Facebook page. In addition, will conceive tests and evaluate the performance of online marketing efforts.

* Develop and execute theme-based, high profile marketing programs among targeted audiences, for example: a “Going Green” program; a local sourcing primer; videos of high profile trade associations on ThomasNet

* Raise Awareness of ThomasNet among the next generation of users by developing and executing outreach programs in Universities by engaging educators and identifying partnerships for additional appropriate content for universities

Requirements

* 5-8 years of interactive marketing experience
* Understanding of emerging online marketing technologies, applications and vendors
* Proven track record of branding and driving traffic through online media, such as behavioral targeting, social media, viral marketing, widget and content syndication etc.
* Experience conceiving and executing online marketing tests
* Strong project management experience; superb attention to the details of execution
* Familiarity with web metrics and SEO principles
* Proven cross functional leadership and ability to work collaboratively
* Budgeting experience
* B-to-B experience preferred
We offer a comprehensive benefits package, with Rx, dental and 401(k).

NOTE: Position is located in our New York City HQ, across the street from Penn Station. If interested, please forward an attached copy of your resume and cover letter in MS Word format to smeltzer@thomaspublishing.com and INCLUDE SALARY REQUIREMENTS.