Online Marketing Manager/User Experience Manager

Yodle provides local businesses with a simple and affordable way to get new customers and phone calls using online advertising. Yodle, a company funded by Bessemer Venture Partners and Draper Fisher Jurvetson, is transforming local online advertising by connecting local business owners with consumers in a simple, measurable and relevant way. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 18 major cities across the United States and has hundreds of employees helping thousands of customers.

Do you want to be part of a dynamic, fast paced, high growth startup? A position where you will have an opportunity to leverage your site optimization and customer acquisition experience to take our local search advertising efforts to the next level? A company in one of the hottest industries and experiencing 700% year over year growth?

In this highly visible role, you will be spearheading the digital marketing strategy for Yodle’s products. You will be responsible for creating compelling user centered web based designs with an emphasis on a call to action, conversion generation and landing page optimization for lead generation. You will manage a team of four people who will share your goal of increasing conversion rates while decreasing cost per lead.

Reporting to our President, this is newly created position designed to support our huge growth will offer a unique opportunity for the right candidate. This position supports the advertising needs for Yodle and the thousands of merchants (advertisers) in the Yodle Advertising Network.

Are you ready for your career defining position?

If so, your responsibilities will be:

• Developing online marketing strategies for Yodle and its small business customers through the use of analytics, segmentation, multivariate testing, online best practices, behavioral targeting and search engine marketing.
• Managing online advertising distribution for over 3000 clients across 100+ industries. Focusing B2C online marketing efforts to generate conversions and improve conversion yields. 
• Conducting extensive website audits to identify opportunities for increasing conversion rates. Techniques include usability testing, eye tracking studies and web analytical reviews.
• Managing the design of web templates and other interactive promotions such as e-mails, banner ads, and Yodle adverPage web properties.
• Writing persuasive copy and maintaining a supply of fresh, elegant web templates for dozens of industries and thousands of advertisers across the US.
• Designing wireframes for new web templates and guide junior staff with their own designs.
• Improving conversion architecture and design for existing templates and phase/swap out poor performing design layouts.
• Managing in-house design staff including graphic designers, CSS/HTML programmers and copywriters
• Performing A/B testing and multivariate testing.
• Manage conversion path and improve landing pages on Yodle Local Directory sites and client websites
• Collaborate with client implementation and account management teams to ensure accounts are successful
• Work with and make recommendations to product development on ways to improve Yodle’s Content Management System
• Design and test new website media-types such as coupons, offers, video ads, blog pages
• Establish key consumer behavior indicators, benchmarks and goals to measure and improve performance

Qualifications:

• Experience performing landing page optimization for lead generation.
• Experience using web analytics applications to monitor and enhance user engagement.
• Strong direct marketing, A/B testing, offer testing background.
• Experience in persuasive online copywriting to drive action.
• Proven experience providing creative director and inspiration to a web design team.
• Strong technical and user centered design skills with demonstrated success in past projects.
• In-depth experience with developing web based creative solutions and online advertising campaigns.
• Knowledge of Visio or Omnigraffle for purposes of mockups/wireframes.
• Experience /knowledge of HTML, CSS
• Excellent written and oral communication skills
• Bachelor’s degree in Marketing, Fine Arts or Graphic Design. 

If interested, please send resume to prusso@yodle.com