Can You Shame a Company Into Supporting OpenID?

We covered the launch of OpenID 2.0 last week along a massive video recap from the Internet Identity Workshop. This morning, Chris Messina, one of the loudest about OpenID has created his list of sh**, hit and wish for 2008.

• For Sh** he calls out: Digg, Netvibes, Last.fm, PBWiki, MyBlogLog, Technorati and Wikipedia.
• For Hit he calls out: Satisfaction, Twitter, Drupal, Plazes, Pounce, Ning, LinkedIn, SlideShare, TripIt, Blip.TV, Viddler, YouTube, Wordpress and Pandora.
• For Wish he calls out: Facebook, Yahoo, Microsoft, Google, Mozilla, MySpace, Hi5, Bebo, Orkut, and Adobe.

Basically any internet company that has more than 100 users he has put in one of three categories. Just a thought but will companies start supporting OpenID when there's a reason for them to? Sure Janrain told me that it's easier to implement OpenID than create an authentication scheme but what startup today would go OpenID only? Are there any? I certainly haven't come across any hard reasons yet. This is not to say I don't like OpenID, I do. Having one authentication for every startup I review would save me hours per week and frustration as well.

OpenID needs marketing first, outside of the tight MessinaCircle®, I don't hear OpenID discussed on a regular basis. We need to get the conversation moving past the circle and then it might have a chance. That or Google says only OpenID from now on. That'd do it too.