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OpenX Launches Paid Services for Web Publishers
Ad management application server OpenX has announced that, based on the results of a survey, they have launched a variety of paid services. The services are targeted at Web publishers and include: requirements review, installation services, testing, training and support.
OpenX offers self-hosted and a hosted (SaaS) models. Pricing information for the services is provided on a company-by-company basis. I’d like to see a basic suite of services with pricing listed – similar to what vBulletin offers for forum hosting.
I’ve used OpenX and Google Ad Manager and while both tools are on the complicated side, I find Google Ad Manager a bit easier to use overall. And with Google Ad Manager, there are no server or installation costs as it’s free. The downside is that you are providing more data to Google for their use.
We were gonna try GOOG but it’s really too basic. Otherwise outsourcing such a demanding app is very tempting.
It is good to see the company is moving forward. I have a full review of the public launch here, http://crenk.com/openx-launch-their-own-hosted-advertising-server-which-im-sure-is-the-best/
Even these are free, you definitely get what you pay for. Lack of support is definitely a big one. Adding the cost for support and suddenly it becomes an expensive option. I’ve switched to AdSpeed and they are affordable yet address my needs and questions really quickly.