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Video Interview With Unity Stoakes, OrganizedWisdom President
by Allen Stern on July 9th, 2008
This morning I headed down to the OrganizedWisdom headquarters in NYC to meet with Unity Stoakes. Unity is one of the co-founders and is President of OrganizedWisdom. OrganizedWisdom is a human-powered, doctor-certified curated search. We first reviewed the service last October when they presented their launch demo.
Please view our interview below – it runs about 15 minutes and some of the topics we covered include:
- What is OrganizedWisdom?
- What’s a wisdom card and how many cards are there today?
- Are you creating content or just showing search results?
- Plagerism issues – this was running wild in another human powered search engine
- Do you allow the public to contribute?
- How do you compare to NY-based Hakia’s health search and iMedix?
- What’s the business model — this is actually very interesting – Unity discusses a variety of components to their business plan unlike some of the other human powered search engines that are looking at advertising as their only revenue avenue
- What’s the team like in NYC?
- How does someone become a guide and what qualifications are required?
- and more but you have to watch for the rest!
Unity also shares some details on a brand new service they are offering called "LiveWisdom" – it’s at the 13 minute mark in the interview.
Thanks to Unity for spending some time with me this morning!







good interview – you should do more of these – i like the angle because it seems more conversational