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Outbrain and b5media Partner on Content Ratings and Recommendations
NY-based content ratings and recommendations provider Outbrain has announced a new distribution partnership with blog network b5media this morning. Under the terms of the partnership, b5media will install the ratings and recommendations widget on all 300+ blogs in the b5media network. Financial terms of the partnership were not disclosed.
The Outbrain widget allows blog readers to rate the quality of the content and receive recommendations for other content based on their ratings. Recommendations can come from the individual site or a whitelist can be setup where sites can partner together and recommendations are shared across the listed network.
The more sites that Outbrain can partner with, the stronger their recommendations network becomes. From my perspective that’s where the Outbrain value lies. The raw ratings are not worth a lot to me as I am never sure what it is that the person is ranking. It could be spelling, grammar, quality of the content, subject matter, etc.