Outside.in Gets Inside at NBC

Yesterday Brooklyn-based Outside.in announced that they have partnered with NBC to power the neighborhood pages for nine local city sites. Financial terms of the partnership were not disclosed and NYConvergence has more info on the deal.

Mark from Outside.in noted regarding the deal, "In order to deliver the “most local” site they could, NBC turned to Outside.in and our Neighborhood News Pages.  Outside.in’s Neighborhood News Pages  leverage our automated platform to aggregate tens of thousands of sources (blogs, news, traditional press, twitter tweets, etc…) and organize them by discrete geographic neighborhoods."

It’s a smart move for Outside.in as it brings them both revenue and visibility via the large NBC network.

Here’s a video I captured last year where Outside.in CEO Mark Josephson explained how Outside.in works and why "place matters" and why things near you matter.