PaidContent Acquired By Guardian Media Group

Kara Swisher is reporting that the PaidContent group of blogs and conferences has been acquired by the Britain’s Guardian Media Group with the deal in the $30 million range.

Marshall Kirkpatrick has a deep dive into what PaidContent is all about and why this deal is great for the Guardian. He includes a section on why the Guardian is on fire lately. One thing he misses to note is that they have owned the Digg frontpage for quite a bit now. In fact, I sometimes wonder if Digg isn’t looking to the Guardian for a sale.

PaidContent partnered with the Washington Post earlier this year.

When I looked at creating CN, PaidContent was one of the sites I spent a lot of time researching. They put out tons of quality content and do it in a professional style. When I said on Twitter that I was excited to get a link from PaidContent earlier this week, I meant it.