Palm Cares About Developers…Valley Developers

Earlier this year I wrote several times about the mistake that I believed Yahoo was making with regards to wanting to get the developers on board with their apps and programs. It seemed (and continues to seem) that Yahoo wants to win over the valley developers when they are so locked to Google and Apple that it is near impossible for the “big win” that Yahoo is seeking. My take is that Yahoo should go after other developer markets and then come back to the Valley with the world’s developers behind them (that is if they would even care about the valley at that point). Yahoo is bringing their OpenHack event to NYC this week and as I mentioned to the team responsible for the event, they should work to own the other major startup centers around the world.

Let’s move forward to October 2009. I see that Palm is making exactly the same mistake that Yahoo has. Palm held an event earlier this week in San Francisco to discuss the state of the hardware, the platform, etc. There were also several major announcements at the event including the ability for users to install applications without using a store and some open source changes. You can read more about the announcements on GigaOM and SFGate.

Palm also provided a free Palm Pre mobile device to everyone that was in the audience. The Pre came with a free month of service so look for a flood of Pre devices on eBay in about 40 days.

The issue for Palm is about winning over developers and getting startups to want to develop on their platform. Just like Yahoo, Palm could work to “own” the developer communities around the world…instead they decide to try to woo the developer’s who would do anything to touch Steve Jobs. The “Apple Magnet” is very tight in the valley but isn’t as strong as you move further away from 94103. My take is that Palm should have announced these features (and all future releases) in different cities. Palm executives could easily attend the local Meet the local mobile developers and startups – get them excited about the Palm Pre and WebOS platform.

For example, let’s say that Palm wanted to hold the event in NYC as the midpoint between Washington and Boston. Why not take over a few Bolt buses, bring the mobile developers from nearly anywhere to NYC, and create an awesome event. It wouldn’t cost much but would certainly get the developers talking. If the Palm WebOS platform fails (and I sure hope it doesn’t), you can bet that one of my main reasons for failure will be their ability to attract developers across the markets that the Palm WebOS serves.

I am working on the mobile strategy for my startup and it’s been interesting to look at how each of the different mobile platforms embrace developers and startups around the world. More on that to come…