AOL Launches ParentDish – Parenting Resource

AOL has launched another Web property today. This time its a parenting resource named ParentDish. The site features videos, celebrity content and blog posts for families with kids of all ages. This new site is part of AOL’s strategy to launch at least 12 new Web properties in 2008. ParentDish is part of AOL Family which includes: AOL Food, AOL Body, AOL Home and StyleList.

Advertising will be served by AOL’s Platform-A network and Quigo. The initial parenting expert featured on ParentDish is Rachel Campos-Duffy. The site is heavy on ads and feels a bit "loose" in design. There are tons of links to other AOL sites including every site in the Weblogs network which is owned by AOL.

I think this content strategy from AOL is very smart. Stick to creating sites in the most ad-rich demographics and ignore the sectors that don’t pay bupkus. My guess is that most of the sites AOL launches this year will all be niche areas off of women and lifestyle content.

Uhm, where’s the tie into Bebo?