Passion For Your Business (video)

Check out the video below with John Nese. John is the proprietor of Galcos Soda Pop Stop based in Los Angeles. The video is from food site Chow although I found it via the Toddle blog. The video has nothing to do with Twitter or Facebook – nothing to do with so-called social media experts. It has to do with one thing…passion for your business. More importantly it has to do with knowing your business inside and out (watch how he can talk about nearly any of the soda bottles he has in the store). Lastly it shows how important knowledge of the industry that your startup is a part of (his talk about bottle redemption is quite interesting).