Performancing and Payperpost go their separate ways… and I disagree with Arrington

It is being reported on both Payperpost and Performancing that the deal selling the Metrics system to Payperpost is off.

Nick from Performancing states, "After much discussion, we've decided that the deal proposed by PayPerPost just isnt right for us or our community."

Payperpost states, "After much discussion and heartache we have decided to walk away from the Performancing deal. We listened to our Posties and other Metrics users, dug into the Metrics platform and regretfully found that it wasn't what we were looking for right now."

So clearly the truth is probably somewhere in the middle. But I disagree with Mike over at TechCrunch. (don't hate me Mike!) I think this was a good move. And a good move for both companies.

Nick has been talking with the community for months about what to do with Metrics and the open-source idea was close to the top by the community.

So why is this good for both companies? Easy… Performancing is all about the community, did they really want to piss off so many of their members knowing that the ad networking needs the community to succeed?

For PPP, it was also about the community. However for them, if they went through with the purchase, many of the Performancing members would have walked away. And many voiced their outrage directly to PPP. I am not sure Posties and Performancers would be a good combo.

I think the open source option will be great. Maybe we can even tie in my InteractionMetrics ideas!

Cheers to two companies for doing the right thing.