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PickTeams – Group Casual Social Gaming
NY-based PickTeams offfers a variety of games in a multi-player team format. They focus on college markets across the country. The games include GoCrossCampus (similar to Risk), AlphaBlitz (similar to Boggle) and PocketTowers (similar to capture the flag). Jennifer Schommer from CasualGamerChick has a good review of the new version of PocketTowers.
Apparently the games are very hot and many rivalries have formed at colleges and universities across the U.S. PickTeams notes that hundreds of schools have teams playing their games. Reading their marketing deck, they call their service “social gaming”. I guess we have moved from the term “casual gaming” to “social gaming”.
They are projecting the following metrics for spring 2009:
- 8 million minutes on the site
- 1 million chat posts
- 100,000 dedicated players
- 10 minutes/session
- games lasting 3-8 weeks
PickTeams generates revenue from advertising and in-game sponsorships. The company is based in New York and has satellite offices in New Haven and San Francisco.
