Piczo Mobiles Their Social Network

Social networking player Piczo has announced a partnership with Intercasting Corp. to enable Piczo members to produce and share content on their mobile phones. Jupiter Research notes that more than 50% of 13-to-17-year-olds are engaging in mobile social networking, with revenues expected to reach $2.8b by 2012 so getting Piczo on mobile devices appears to make good financial sense.

The partnership will allow Piczo to offer compelling mobile services including a mobile application, SMS/MMS messaging and a Piczo mobile Internet site. Intercasting currently works with wireless carriers, including 3UK, Boost Mobile, Sprint and Virgin Mobile. I wonder if parents have to approve the use of a mobile device for social networking applications. 

Some of the latest metrics from Piczo:

• More than 28 million registered user accounts
• 10.6 million Monthly Unique Visitors generating 750 million monthly Page Views
• Created for teenagers worldwide, Piczo users are typically 13-to-16 years old
• Third largest teenage community site worldwide