Platform A's Advertising.com Launches VideoEgg Clone

Advertising.com has announced the launch of their "performance video product" today. The AdLearn system will allow advertisers to spend ad dollars on in-video ad formats and pre-roll placements.

What makes this product unique is that advertisers will be charged on a cost-per-click basis but publishers will be paid on a cost-per-thousand (CPM) basis. No details were provided on how this conversion will work though doing some basic math on my pad says that Advertising.com stands to benefit more than the publisher.

Advertising.com explains, "The new cost-per-click offering employs a 5 to 9 second video or flash creative asset and is streamed within an in-player video environment. This product lays the future framework and foundation for advanced video targeting, new advertising overlays, and additional performance measurement tools within all video players."

This seems like a rush-to-market after the launch of AdFrames by VideoEgg last month. AdFrames uses engagement for pricing and the ads also expand past the normal frame of the video player.