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Playboy Launches “Interns” Mobile Series
Playboy has announced the launch of a mobile web episode series today named Interns. While Playboy appears to be pushing the ability to watch the episodes on a mobile device, you can watch the episodes on the Web and on MySpace. The episodes track three Playboy interns at the NYC office.
"We wanted to ensure that the INTERNS program was not only entertaining but also relevant to this target demographic, which will drive students to engage with Playboy via their mobile phones," said Lisa Kolodny, Head of Youth Marketing, Playboy Enterprises, Inc.
Playboy seems to be struggling with an online strategy. They have tried jumping into bed with YouTube and let’s not forget the Ning social network, PlayboyU. Playboy does appear to be cross-promoting Interns with PlayboyU which is smart.
One day they will realize the power of the magazine in an online world.