POTYC: What to disclose from Read/WriteWeb

Another entrant into the POTY (Post of the Year) comes from Read/WriteWeb except this time it's from Josh Catone. Josh has a long and good thought starter on disclosure for bloggers/video stars. He starts by noting my posts over the last day about WebbAlert but the other 99.5% is about disclosure in general.

Josh highlights the issues with disclosure in mainstream media as well. We have a chance to write a new set of books when it comes to disclosure, let's not just say that if the old do it, we should do it. 

I am working on my thoughts and will share them next week but here is an example of over the top disclosure in my opinion. I am allergic to nuts. If I eat nuts, I will die. While some of you are now going to send me large boxes of nut candy, that's not the point here. :) Every package today says, "may contain nuts" or "was manufactured on a machine that processes nuts." They do this to alert consumers like me but also to cya. But what it does is make every purchase a difficult one. Will this box of Rice Krispies really have nuts in the box? Heck, when will we see these disclaimers on a bottle of VitaminWater? There has to be a better way.

Anyway, check out Josh's post for some good Friday night reading and let's start (once again) to discuss what should be disclosed.