Comments on: 3 Excellent Ways to Build Your Personal Brand

By: Alex Harris - alexdesigns

Alex Harris - alexdesigns — Wed, 30 Nov -0001 00:00:00 +0000

Target your personal brand to a specific niche subject. For example, I am web designer and internet marketer, but I don’t present myself that way. I market my personal brand all about as “eCommerce Web Design”. This way people understand exactly what differentiates me from other designers and marketers. Then I post on my blogs over and over again to improve my credibility and authority on the subject.

By: Margaret

Margaret — Wed, 30 Nov -0001 00:00:00 +0000

I think it is also important to make sure that you truly live your brand. Your actions need to represent your brand too.

By: Brick Marketing

Brick Marketing — Wed, 30 Nov -0001 00:00:00 +0000

Great article and awesome tips. Brand building is all in how you go about it and how much effort you put into it. Great extra tips provided by the commenter above!

By: Greg Schnese

Greg Schnese — Wed, 30 Nov -0001 00:00:00 +0000

Thanks for the great comments!

@Dan Good tips, especially the “show your personality” part. You need to live your brand. Buying your name as a domain and SEO’ing your name are useful tips too. (Check out GregorySchnese.com)

@Jason Yes, WP is great for branding, any blogging software will do.

@Alex and Luke I agree, establishing a target for your brand is important, especially in the beginning. However, sooner or later, you’ll need to break out of that mold. For example, Jay-Z started off as a rapper, then he ran Def Jam. So is Jay-Z’s personal brand about being a rapper or an CEO? It’s neither, it’s about being successful. Now whenever Jay-Z starts something new (like the label with Apple), he’s previous accomplishments carry over. That’s a critical benefit of personal brands, the ability to leverage you past to improve your future.

Greg

By: Dan Schawbel

Dan Schawbel — Wed, 30 Nov -0001 00:00:00 +0000

Here are a few more tips I would like to provide:

1) Associate your name with a concept/product

2) Show your personality in everything that you do (companies need personality too)

3) Secure your brand with a domain name (yourname.com), as well as your name on only the most popular social networks.

By: Luke Harvey-Palmer

Luke Harvey-Palmer — Wed, 30 Nov -0001 00:00:00 +0000

Now, not that this should become a ‘your list is bigger than mine’ comment-off, but I think you definitely need to add…be clear on and define your target audience…i.e. who is it that NEEDS to know about your personal brand and what you can do for them!. Blogging works for some cats, and speaking works for others. Like a good marketing campaing…targeting and positioning are vital; only in the ncase of a personal brand, it is reversed; positioning and targeting! Great post…good to see some ORIGINAL stuff on the subject!

By: Jason

Jason — Wed, 30 Nov -0001 00:00:00 +0000

Wordpress is a powerful tool for personal branding.

By: John Wooton

John Wooton — Wed, 30 Nov -0001 00:00:00 +0000

Excellent post! What other tips would offer for someone looking to build their brand from scratch?
jw