Product Planner – Find and Create Product Flows

The team behind website heatmap and tracking service CrazyEgg is out with a new tool called Product Planner. The Product Planner team describes the service as, "Product Planner was born out of the need to help people understand and create user flows for their web products."

There is a gallery of user flows to give you an idea of how other companies are planning their products. There are signup flows for many popular Web services including Twitter, YouTube, LinkedIn, etc. User flows are categorized and include social networking, Web video, gaming and photo sharing.

The Flash player to view the actual user flows is pretty slick. While it doesn’t work correctly in IE, it allows you to scroll around in a Google Maps style. You can click any step in the flow to view it larger. You can create a user flow from scratch or use one from the gallery as a starting point. There are about 50 flow items which can be added to the overall user flow.

While there are no details about how Product Planner intends to generate revenue, I would assume some sort of freemium model will work well.

Here’s an example user flow (it doesn’t appear to work in IE):