ProSieben Offers Advertising Trade for Equity Stake

German media company ProSiebenSat.1 Group has announced the launch of a new startup investment program. Deutsche Startups reports (translated link) that the program offers advertising space in return for equity in the startup. Sister company Seven Brand Ventures will run the new investment program to make sure the advertising is as targeted as possible.

Twenty startups are involved in the media-equity program to-date and all are in different stages of development.

Any company can apply for the program as long as they meet the criteria set forth by Seven Brand Ventures. The main criteria is that the startup has not appeared on any television stations. It appears that the media buys that will be used for this program will be remnant slots.

Regarding one of the startups in the program, Deutsche Startups notes (translated), “At Outlet Online Shop Sneakerloft can already draw a first conclusion: Since the campaign began three months ago are in the Web store, according to ProSiebenSat.1 has already received over 10,000 orders.”

The story concludes by noting that this program is a win-win for both parties. The television stations fill their open ad slots and the startups get free television advertising with a small equity position in return. This program could also lead to future partnerships between both parties as well.