- Interview With YieldBuild Founder and CEO Paul Edmondson
- BuzzLogic Moves Blogger Ad Network Out of Private Beta
- SplashCast and Clearspring Partner to Create Social Advertising Network
- Tapinko - Online Marketplace for Offline Ad Space - DreamIT Funding Day
- Listens To You Demo - Set Your Preferences for Online Advertising
CATEGORIES
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN-EDITOR
- CORSIN CAMICHEL
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
PubMatic Launches AdFlex Ad Network Inventory Fill Service (video)
Written by Allen Stern - September 22, 2008
We've written many times about the new online advertising services that help publishers earn more from their ad inventory including PubMatic, YieldBuild and Rubicon. During my trip to the west coast, I sat down with PubMatic President Rajeev Goel to check in on how things are going and to learn about two important announcements that will be made later today. First is the launch of AdFlex and the second is their upcoming Ad Revenue conference. Check out my video discussion with Rajeev below where we discuss what success rates PubMatic publishers are seeing, the AdFlex announcement and the Ad Revenue conference.
The Ad Revenue conference will focus on helping publisher and ad networks fill unsold inventory. AdFlex is setup to serve ad networks and their need to fill certain inventory buckets. Rajeev notes that sometimes ad networks need to shrink and expand their inventory to meet a specific client need. AdFlex provides the inventory from PubMatic publishers to fill the inventory. To some extent this makes PubMatic an ad network. The discussion about AdFlex begins at the 4 minute mark in the video below.
COMMENTS - Add New Comment
pubmatic seems like a great idea - I think I will try it this week.
Allen,
Thanks for the video and coverage! As Rajeev mentions, we are very excited about both AdFlex, as well as AdRevenue08.
AdFlex really came about because networks were coming to us, asking to help them find other ways to connect to the 6,000 sites using PubMatic. What we found was that ad networks were looking for inventory in a flexible (on-demand – no long term contracts, ramp it up and down for each buy), transparent (which sites is the network going to run on), and certified (understand the quality and appearance of the site). When we talked with our publishers they said they were already using PubMatic to work directly with networks and were happy to find other ways to work with networks. So we really see this as an expansion of our mission of helping publishers monetize their inventory better, and working with ad networks more efficiently. Ad networks, in turn, get a great new way to get inventory flexibly. We’re less of an ad network, and more of a partner to ad networks supplying them inventory.
I hope you can make it to AdRevenue08. It’s going to be a great conference! There will be speakers from all the major exchanges and many large publishers. As you may have read from the recent IAB/Bain study on online advertising and ad networks, the use of ad networks is proliferating (95% of display impressions went to ad networks in 2007, and 30% of the dollars, up from 5% the year before) and publishers are struggling to work productively and manage yields across ad networks. We’re excited about playing a our part (however small) in the industry’s evolution!
Thanks,
Amar Goel
CEO & Founder
PubMatic
note: comments may take up to 5 minutes to appear due to cache