PubMatic To Launch API for Ad Networks and Publishers

Ad optimization firm Pubmatic will announce the public launch of their API tomorrow. The API was in closed beta for the past few months with a select group of ad networks. PubMatic notes that the API will allow for instant connections between ad networks and publishers for single or multiple ad campaigns on demand.

PubMatic says that the benefits to publishers include increased reach, targeting and better control over campaigns. On the publisher side, the benefits include increased monetization, increased visibility, and zero integration.

I like what Pubmatic and competitors Rubicon and YieldBuild are offering. They are all trying to help publishers squeeze out every penny from their advertising inventory. My guess is that just like career sites are doing well in the current economic environment, these new ad optimization startups will also do well this year.

I assume the API documentation will be available tomorrow. Check out all of our Pubmatic coverage including our video interview with President Rajeev Goel.