PubMatic Expands Into Western Europe

Ad optimization firm Pubmatic has announced a new partnership with Amsterdam-based Improve Digital today. The partnership will help Pubmatic expand further into Europe and the companies say the partnership should help to increase fill-rate for publishers using the Pubmatic service.

Pubmatic self-reports over 5,500 publishers are using their service and the new partnership will bring sales, service and support in the UK, the Netherlands, France, Spain, Germany and Italy.

Pubmatic notes in the release that on average 20-40% of traffic to large U.S. publishers comes from European visitors. They believe that this new partnership will help increase the fill rate for European visitors which will lead to increased earnings.

Ad networks in the U.S. will also have access to publishers that are served by Improve Digital. Financial terms of the partnership were not provided.