PubMatic Updates from Founder Amar Goel

After my previous post about YieldBuild and a basic comparison to PubMatic, Amar Goel Pubmatic Founder posted a comment with the following update. Since I know many of you read the RSS and may not see the comment, I have highlighted it below. Looks like they have added some major updates (especially to the supported networks) since I spoke with the team last month. Here are the PubMatic updates:

Allen,

Thanks for highlighting what our service does. PubMatic optimizes across the leading ad networks to maximize publisher revenues, and then does color optimization for AdSense and YPN text ads. One service to do it all for you, regardless of your type of network. I thought I’d give you a little update on where we are:

1. 1,000+ publishers are using www.PubMatic.com today!
2. In a recent survey we did, 50% of publishers said their revenues went up 20-40% by using PubMatic, and 25% said their revenues went up by more than 60%!
3. We have now network support for AdSense, ValueClick, BlueLithium, Tribal Fusion, Yahoo Publisher Network, Advertising.com, Burst Media, and Casale — pretty much all the top networks. And this is real deep integration so you see all your reports, your CPMs, don’t have to cut and paste any ad tags, etc. And we have tons more coming!

In short, we are pretty darn excited about how publishers and ad networks are responding to PubMatic, and are working hard to make it even better.

I love to hear from potential customers or our current customers, so let me know if you have any questions or thoughts.

Amar Goel
Founder
PubMatic
amar.goel ( at ) pubmatic.com