Enter the PubMatic Publisher Challenge - Win Advertising on Top Blogs

Last week I spoke with Rajeev Goel, PubMatic founder about their latest updates. PubMatic is a Web tool that helps you optimize the advertising you currently run on your Web site or blog. On our call, Rajeev noted that PubMatic is the only service that’s publicly available for publishers of all sizes and geographies to make them more money by automating and optimizing ad serving decisions. Today PubMatic has an exciting new contest called the PubMatic Publisher Challenge.

It's a pretty interesting idea - publishers sign up for PubMatic, then report on their success using the program. From the top success stories, the PubMatic team selects a winner (or two) and those companies get free advertising across many of the top Web 2.0 blogs (CN is one of those blogs). So not only do you have direct financial reasons to at least try PubMatic but now you have marketing reasons as well.

The first two winners are WinCustomize and BikerOrNot. WinCustomize has seen a 106% increase in eCPMs since using PubMatic's service to optimize across ad networks. BikerOrNot has seen a 150% increase in revenues since implementing PubMatic.

My advice to Rajeev when we further discussed PubMatic last week is to work with the advertising systems they partner with to have the advertiser platforms create "proxy logins" - this way if a publisher wants to work with PubMatic, they can give PM a login that has restrictions such as read-only or certain modification options. We are using the tool and look forward to sharing our results later in the year. And the more I thought about proxy logins, this should be offered on many advertiser, analytics and financial systems. There is HUGE potential there for someone to capitalize on.

Editor's note: PubMatic is a current CenterNetworks sponsor.