PubMatic Closes MediaKit Service

Ad optimization firm Pubmatic has notified it’s users that as of February 28, 2009 they will be discontinuing their mediakit widget service. We covered the launch of the mediakit service just about a year ago. The concept was to help sites that sell advertising create a media kit easily.

Here’s a snippet from the email Pubmatic sent out:

PubMatic has experienced unprecedented growth in the past year and, like any growing company, we have to adjust and focus on providing the most value to our publisher clients. This means we’ve stepped up the innovation around our technology and services and as a result, we are discontinuing the use of our MediaKit widget effective February 28, 2009. Although we won’t have the MediaKit widget anymore, you can rest assured that we’ll be offering many new products and introducing big improvements to our service for online publishers throughout the year.

Here’s what the widget looks like: