Quantcast Adds Media Program

Web measurement company Quantcast has announced the launch of the “Quantcast Media Program” today. Quantcast describes the media program as, “connect(ing) Marketers and Publishers using consistent, actionable and accurate data applied at the impression level.”

From the release, “The Quantcast solution applies marketers’ unique customer interaction data from their media campaigns, search activity and brand website visitation to discover the distinctive audience characteristics of their most valuable consumer segments. Lookalike models then identify larger, similar consumer groups across the web. Marketers connect with publisher inventory to purchase these audience definitions, in real time, at scale. Quantcast Media Program maximizes marketer budgets by consistently reaching the right audience and expands the range of advertisers for which publishers can successfully deliver audiences.”

The Media Program is part of the Quantcast Marketer program which launched in April.

It appears that the program has been in a private status through today. The signup page notes that if you work with an agency, you will get fast track access.