ReadBurner Acquired by Mashable Editor-in-Chief

Written by Allen Stern - March 14, 2008
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ReadBurnerMashable editor-in-chief Adam Ostrow has acquired ReadBurner today. ReadBurner displays the most shared items in Google Reader and generated a good bit of buzz on the initial launch. I couldn't get Ostrow to give up the acquisition price but my sources say it was lower than the $850 million AOL paid for Bebo yesterday.

Ostrow is being joined on the new ReadBurner team by Drew Olanoff and Eric Kerr. ReadBurner founder Alex Marktl will remain on the extended team and will help out when time allows.

Their first job Ostrow says is to get the service back online and improve performance and scalability. He expects to be back up and running in a couple of weeks. How they will generate revenue is anyone's guess but here's hoping the new management loses the Web 2.0 reflection.

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Submitted by Darren on March 14, 2008 - 9:20am.
Subject: good purchase and good to

good purchase and good to see the bootstrappers amongst us getting help keeping a great little app online.

Submitted by Matt J Harwood on March 14, 2008 - 10:35am.
Subject: As with Darren, great

As with Darren, great purchase. I especially love the bootstrapping, grass-roots origin of apps such as Readburner.

Can't wait to resume access to the service.

Submitted by drew olanoff on March 14, 2008 - 12:33pm.
Subject: thanks for the support!

We appreciate the ongoing support for Readburner and we're just as excited to get it back online as you are.

Thanks @darren and @matt.

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