ReadBurner Expands to Include Netvibes

Recently acquired ReadBurner is announcing a new partnership with start page provider Netvibes today. This new partnership will allow ReadBurner to incorporate items shared on Netvibes to become part of the algorithm that determines which items appear on the ReadBurner front page.

It’s simple to add your Netvibes activity stream to your ReadBurner account and have the shared items count. What I’d like to see is how many people actually share items on Netvibes.

ReadBurner launched with Google Reader as their sole shared items provider. Today they’ve added Netvibes and Ostrow hints about future expansion plans. He notes, "This announcement gives you a bit of a taste of what we’re up to – analyzing what people are sharing across the Web on all sorts of different services.  As such, our tagline has now changed to “what’s shared on the Web.” Stay tuned for more exciting announcements soon."

This idea of ranking content based on number of shares really only works for tech news – I am not sure the idea of sharing has hit the mainstream audience yet.

Check out our interview with ReadBurner owner Adam Ostrow.