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Recipezaar Acquired by Scripps
Update: 7/23/2007 – appears RecipeZaar is now pointing to domain registrar landing page.
From the release, "We've been the dominant interactive player in the 'home' and 'food' categories for some time now. By focusing even more on the consumer and the online user experience – much in the way Recipezaar does – we believe we can broaden our reach and deepen our relationship with the consumer in these categories as well as other aspects of lifestyle,” said John Lansing, president of Scripps Networks. "This is a great first step toward our plan to rapidly expand our revenue base from interactive media.”
"We started Recipezaar as a couple of geeks in Seattle who love to cook, and more importantly, love to eat. Because we are technologists, our goal was to make it a lot easier to search for and to share recipes, taking the hassle out of cooking,” said Hakala. "It will be exciting to see how our technology platform can enhance the user experience not only for FoodNetwork.com, but for visitors to all of the online sites at Scripps Networks. Likewise, we know that the programming and content that will be available to Recipezaar users will be greatly enhanced.”
Started in 1999 as CookPoint, Recipezaar reported 2.3 million pageviews in June 2007.
Cooking and recipe sites have been hot since the beginning of the Internet. Next to the cat, they are still a hot content area. Allrecipes was acquired in 2006 for $66 million. It's interesting that in the Web 2.0/Social Media space, there are few recipe/food networks. Might be something to think about.