ReviewMe launches advertorials – thanks guys!

I don't have many details yet, but ReviewMe has launched an advertorial service. Finally. Thanks Patrick (ReviewMe Founder). I have been saying over and over that an advertorial service is very much needed and there is no reason why this shouldn't be a huge success. Some blogs won't run this type of advertising but I think most will. Basically a company is buying a full-page ad.

The issues many of us have with Payperpost, the old ReviewMe and other services where you "buy" a review are removed with this advertorial service. No more concerns about the blogger posting a positive review because they are receiving payment. I am assuming the post will be provided by the advertiser and the blogger will have a chance to approve or decline. I can't wait to see the pricing on these full-page ads.

Here is an offline example: Today I was offered a NY Daily News newspaper for free. The only catch? The front page and the back cover were ads. The entire paper was exactly the same. Same thing with an online advertorial.

I have an email into Patrick to get more information on the new service as the web site doesn't have many details and he wouldn't share any pre-launch details with me even though I threatened to make him eat hot dogs from a NYC cart for a week.

I spoke with Patrick and here is what he sent along (my emphasis):

We feel with the launch of our Advertorial product we have a product that rises above the controversy of sponsored blog posts. Our Advertorials feature:
– by default a "SPONSOR POST:" tag in the post title.
– all links within Advertorials are redirected so the Advertiser gets click and impression tracking.

Check out our previous coverage on ReviewMe and Payperpost. And disclaimer: this was not a paid post, an advertorial, just my thoughts!